Brief from the client:

Our Approach:

• Conducted competitive research to identify user pain points.

Before developing a strategy for Paniquil, we analyzed competitors in the market to understand their strengths, weaknesses, and customer feedback. This helped us identify gaps in the industry and pinpoint the major pain points users faced when engaging with similar products or services. Our research uncovered opportunities where Paniquil could differentiate itself and offer unique value to users.

• Collected data through interviews, studies, and surveys.

To ensure our insights were backed by real user feedback, we conducted one-on-one interviews, focus group discussions, and surveys with potential customers. This approach allowed us to gather both qualitative and quantitative data, giving us a well-rounded view of user expectations, frustrations, and behaviors. Additionally, we leveraged industry studies and reports to validate our findings.

• Analyzed qualitative and quantitative data using research methodologies.

Our team used various research methodologies, including customer segmentation, sentiment analysis, and behavioral trend studies. This helped us understand not only what users needed but also how they interacted with similar products and services. We looked at patterns in user feedback, market demand, and competitor success factors to shape our recommendations.

• Identified User Pain Points to Create Effective Solutions.

By synthesizing our research, we were able to map out key user pain points—whether it was difficulties in product usability, lack of awareness, or gaps in service reliability. We then developed targeted solutions to address these challenges, ensuring that Paniquil’s offerings aligned with real user needs and expectations.


• Documented User Journeys and Market Analysis for Business Model & Target Location

To help Paniquil make data-driven decisions, we created detailed user journey maps that outlined the typical customer experience, from discovery to purchase and post-purchase engagement. We also conducted market analysis to determine the best locations for launch and expansion, considering factors like demographics, purchasing behavior, and regional demand.

• Developed brand voice, positioning, and a focused product roadmap.

Finally, we translated our findings into actionable brand strategies. We crafted a strong brand voice and positioning that resonated with the target audience while differentiating Paniquil from competitors. Additionally, we helped outline a product roadmap, prioritizing features and improvements that aligned with user needs and market trends, ensuring long-term growth and customer satisfaction.

Results Delivered:

• Paniquill launched with a strong user base and a well-defined brand identity.
• Enhanced user experiences through data-driven decisions.
• A clear product roadmap and strategic market positioning.
• Business growth driven by user satisfaction and engagement.

Brief from the client:

Our Approach:

• Innovid developed a cohesive brand identity
• We included a calming color palette, typography, and logo design that symbolized growth and balance.
• We crafted a brand voice that was warm, reassuring, and informative, ensuring consistency across all platforms.

Results Delivered:

• Paniquill now has a distinctive and memorable brand identity that aligns with its mission.
• The new branding establishes trust and credibility, making it easier to connect with its target audience.
• The cohesive look and feel set the foundation for a strong and recognizable presence in the mental wellness space.

Brief from the client:

Our Approach:

• Innovid designed a clean, intuitive, and aesthetically calming website with a seamless user experience.
• We focused on easy navigation, mobile responsiveness, and clear messaging to guide users through Paniquill’s offerings.
• The design incorporated soft colors, fluid layouts, and interactive elements to enhance user engagement.

Results Delivered:

• The website now serves as an inviting and informative platform.
• Here, users can learn about Paniquill, explore its features, and make informed purchasing decisions
• Optimized for performance and accessibility, the site ensures a smooth and engaging experience, strengthening Paniquill’s digital presence.

Our Approach:

• Innovid conducted in-depth keyword research to optimize website content, meta descriptions, and blog articles.
• We implemented structured data, improved page speed, and ensured mobile-friendliness for better search rankings.
• A strategic content plan was developed to target relevant search queries and drive organic engagement.

Results Delivered: